When a potential deal is lost, it is easy to move on to the next one and hope for better results to come out this time.    However, a never look back approach to your marketing strategy means losing out on…

The truth is clear and established since long that there are notable differences between B2B and B2C strategies. B2B is a different ball game and businesses’ main focus is on building long lasting relationships with other businesses. This playground is called to be…

When you are in the zone of concentration, and at the peak of productivity, the last thing that you would want to do is to keep track of the working hours. And losing such productivity costs employers around half…

A survey from Invesp states that companies with omnichannel customer strategies are able to retain almost 89% of their customers. The study successfully throws light on the fact that customers are attracted to only those businesses that are…

There is much more to a CRM solution than being a system that helps small businesses streamline their routine activities and establish meaningful customer relationships. With my experience of working as a product manager for an effective CRM…