Yes, my readers, we have certainly arrived in a brave digital world. I can talk at length about the effect of the pandemic on small businesses and one of these is the acceleration of digital transformation for small…

A CRM should be a one-stop shop for all the information which you need to manage your business effectively. However, for many businesses and sales reps using a CRM is less enjoyable. But it doesn’t have to be that way if you…

While being associated with Quiddity for the last four years, I have heard business owners talk about how they want to remove siloes between their different departments and want to invest in a solution that offers deep insights into the dispersed data. In a nutshell, the entrepreneurs want to capitalise on…

A CRM or customer relationship management software provides insights into your customers that render your marketing efforts into more meaningful output. This software also intersects with other areas of marketing such as CRM for marketing campaigns. Consumers nowadays are constantly bombarded…

When a potential deal is lost, it is easy to move on to the next one and hope for better results to come out this time.    However, a never look back approach to your marketing strategy means losing out on…