The importance of organisational culture in a small business

Do you remember the time when you just started off as a budding entrepreneur? The butterflies, the anxiety, the sleepless nights before a product launch? We know the feeling too. As a budding start-up, you would have drafted your business strategy and had defined goals. You would have had a vision and mission statement in place which you have always upheld throughout your journey. Did you know that while you were doing all this, you were setting your organisational culture in place? As the head of your business, your core beliefs, visions and values is what has set the tone for your present-day organisational culture.

Many entrepreneurs believe in the fact that their company’s legacy is moulded by the culture they create early on in the business. And building a culture is not just about enjoying a fantastic work environment alone. Organisational culture aims to influence the entire team in ways that are beneficial to the business and help improve performance, team productivity and profitability. Not having one in place can adversely affect business growth.

Below are the core reasons why we believe that organisation culture matters:

• It serves as a guiding path on which your employees can walk and achieve their personal as well as professional goals.
• It gives your employees a code of conduct to behave with their teammates, the upper management and your prized customers.
• It helps you to differentiate yourself from your competitors.
• It helps you to attract the right talent suited for the growth of your company.
• It leads to increased well-being amongst employees which translates into better customer engagement.
• It helps in employee retention.

If your organisation culture is not creating the environment that fosters growth and development, its time you take a peek into what’s really happening within your business. Keeping in mind the above pointers, let’s look at how you can enhance the organisational culture for your small business.

Given these pointers, do remember that every organisation is different. And every organisational culture hence is unique. There is no one rule to follow. But knowing where to look when things are not going as planned, at the right time, makes all the difference.

We help small businesses thrive and beat their competition with our business solutions that in turn also enhance their organisation culture. With automated processes and a streamlined business setting, we help teams focus on the work that really matters and adds to the bottom line. With more time in hand to do value-added tasks, we help small businesses maintain happy, productive employees who go on to create amazing organisational cultures. To know how Quiddity can help you streamline your business, give us a call today or sign up for a 14-day trial.