Yes, my readers, we have certainly arrived in a brave digital world. I can talk at length about the effect of the pandemic on small businesses and one of these is the acceleration of digital transformation for small businesses. But the efforts and time taken to complete the traditional invoicing processes which we still have might take us a few years back. So, in this post, I have decided to be brave and talk about all the problems small businesses face whilst not following the technology way to process their invoices. I will enlist how Xero CRM integration helps you tackle these problems.
High Error Rates
Processing invoices via a manual route result in several errors. Some small businesses resort to scanning invoices but there are chances of clarity issues.
Solution – The digitised invoices are an ideal way out of these problems. You can generate digital and error-proof invoices in your CRM – Quiddity and eliminate the above scenario. With Xero CRM integration, the invoices can be submitted in Xero at the ease of a few clicks and the related complexities of the accounting processes can be eliminated.
Time and Efforts are Required to Review Invoices
Investing in a system that creates digital invoices is not the only solution. There are several aspects that might change between the order creation and invoice generation process. For example, the customer might change their delivery address or demand partial invoices. All of these create hiccups in a smooth invoicing process.
Solution – You can get a system such as Quiddity that is a single platform for the entire invoicing process. You can use the same system to generate and schedule partial invoices. The reports are available that give a proper overview of the entire invoicing process making it easy for you to identify the gaps quickly and find a proper resolution. If you have invoices in Xero, they can be imported in Quiddity too. Every bit of information about the Xero invoices is available in the invoicing reports generated by Quiddity because of the Xero CRM integration.
Complex and Lengthy Invoice Correction Processes
The key to getting paid on time is sending out correct invoices. If any of the details are missing or incorrectly mentioned then there are high chances that you won’t get payment until someone notices it.
Solution – Because of the Xero CRM integration capabilities of Quiddity, it is equipped with a currency mismatch feature. For example, if your Quiddity organisation is of Australia and you try to connect with a Xero account in New Zealand then your CRM solution will throw an error, preventing you from making entries in two different currencies.
Prolonged Processing Time
The need to switch between your CRM and your accounting system increases the chances of making mistakes. Also, there can be several other problems in the purchase orders and the accounting process when your CRM and accounting system – Xero don’t communicate well with each other.
Solution – The deep linking feature of Quiddity enables you to navigate easily between Quiddity and Xero. The smooth switch allows you to view the required information, avoid discrepancies and save time.
The Concluding Thoughts
The invoicing process is a double-edged sword. Any error or glitch in the same affects your relationship with the customer and deprives you of constant cashflow. By following the above-mentioned solutions, you can avoid problems of the invoicing process and infuse accuracy, efficiency and precision in the entire procedure. To sidestep the complexities of accounting, register for a 14-day free trial here. Should you have any concerns or want to schedule a demo of Xero CRM integration, feel free to drop us an email at experience@quiddityapp.com.au.
A CRM should be a one-stop shop for all the information which you need to manage your business effectively. However, for many businesses and sales reps using a CRM is less enjoyable. But it doesn’t have to be that way if you are looking to bring in more revenue. At Quiddity, we understand how establishing the right blend of solutions is critical to run any business. It means you can pursue every opportunity to grow and achieve a lot more with time. An accounting solution is one of the most important things to consider and if you combine it with a powerful CRM like Quiddity, it can create a well-organised workflow for you to run the business efficiently. As the business grows there must be harmony between the sales teams and accounting teams. With Quiddity CRM Xero integration you can ensure that the Sales team are timely updated with invoice payments from the accounts department.
Quiddity CRM Xero Integration
If you are not familiar, Xero is online accounting software that covers Quotes, payroll, invoices, tax returns, paying bills and expenses. It reports these activities in your balance sheet. Quiddity integrates Xero customers and, suppliers invoices in a simple yet powerful way.
In just a few clicks you can have Quiddity CRM integration with Xero resulting in your Xero invoices automatically appearing in the contact’s record in Quiddity. All the updates of your Xero invoices can also be seen in Quiddity in real-time. You can also control the access to individuals, the access you apply in Quiddity will apply for Xero data as well.
Why Integrate Xero with CRM?
The easiest way to understand where your revenue comes from is to integrate your accounting software with CRM and here are some of the reasons why you should combine these two tools:
Keep a track of all revenue sources
In addition to having a proper system to align your company’s financial data with customer records, it is crucial to have your systems in sync with each other to trace revenue earned specifically to sales conversions or marketing activities within your CRM.
With CRM Xero integrations, you can keep a record of all payments from the Quiddity dashboard without the need to switch between other applications.
Save time on administration activities
When your accounting tool and CRM operates separately your team might be spending time manually uploading financial information to your CRM for tracking. This can be time-consuming especially for companies that have a wide range of products or use a complex system.
With CRM Xero integration you can streamline your administrative and invoicing process using automation. For example: when a client pays for an invoice, having CRM Xero integration can match all the details for the payment made against a particular invoice to the appropriate record.
Reduce the chances of errors
Setting up automation between your CRM and accounting tool can reduce the chances of human error, ensuring that your information is constantly updated and is more accurate.
With CRM Xero integration you can automate daily tasks such as unlimited payroll, inventory management, purchase order creation and access management.
Generate advanced reporting
With CRM Xero integration you can automate the two way syncing of data. This helps in viewing all the contacts, services, payments and products within a single portal, and helps you generate reports in real-time, thereby facilitating better decisions.
Concluding Thoughts
By connecting your key business tools such as Xero with your CRM you can make the job of your sales reps much easy and create the potential for more revenue. If you like to know more about Quiddity CRM Xero integration, contact our team at sales@quiddityapp.com.au or sign up for a free trial of Xero with Quiddity.
While being associated with Quiddity for the last four years, I have heard business owners talk about how they want to remove siloes between their different departments and want to invest in a solution that offers deep insights into the dispersed data. In a nutshell, the entrepreneurs want to capitalise on the power of business intelligence that efficient tools are designed to offer. I have also observed that small business owners often find themselves excluded as any business intelligence application could be heavy on their pockets and they might lack the skills to derive the relevant insights. Well, your CRM solution – Quiddity is tailored to offer reports that collect data from numerous processes and present the same in an easy to understand manner. Quiddity offers reports for marketing, sales, workspace and general reports. To be able to talk at length about the capabilities of this report management system, I am going to limit myself to the sales reports in this post.
Enquiry
The report allows small businesses to gauge and gather every minute detail about an enquiry. The enquiry report is built on different parameters such as source, the campaign from which it was received, the time when it was received and the product/service for which it was received. The ability to decode the sources from which any business is getting the maximum enquiries allows them to tailor their promotion strategies correctly. Furthermore, finding the product/service for which there is a maximum enquiry influx allows businesses to learn their strength and develop on the same to unlock profit avenues.
Contact
The contact summary report offers several details such as the time since the contact is associated with the business. The relationship type, industry, rating, owner and manager are several other factors that paint a clear picture about the contacts<<link with https://quiddityapp.com.au/contact>> that the sales professionals have entered into the system. For example, with crucial information such as the industry the businesses are able to identify their target audience.
Lead
With Quiddity as the report management system, the businesses can ace their lead management game as they have access to lead summary, lead conversion and lead pipeline reports. The lead conversion report can be extracted for the desired time such as weekly, monthly, fortnightly or a custom range. The availability of this crucial data enables businesses to decide on when to conduct their marketing campaigns to drive optimised results.
Quote
The report management system – Quiddity generates three types of reports as far as the quotes are concerned. These reports are Summary, Conversion and Progress. By using the reports, a small business can monitor the status of their quotes and take actions whenever and wherever required.
The Last Word
To sum it up, I would like to say that if a CRM solution is used and considered beyond being a database then small businesses can reap a line of benefits. As stated above, small businesses can gain an edge over their competitors by using Quiddity as a report management system. Contact me at experience@quiddityapp.com.au to understand the further applications of Quiddity in your business space. To explore the features yourself, click here and get a 14-day free trial and we will show you how a CRM for marketing campaigns can help you strengthen your customer relationships.
A CRM or customer relationship management software provides insights into your customers that render your marketing efforts into more meaningful output. This software also intersects with other areas of marketing such as CRM for marketing campaigns. Consumers nowadays are constantly bombarded with all sorts of messages and offer that rise from every corner. Think for a second as to how many times per day do you receive promotional email and how often do you read it?
With the rapid rise in modern technology and the increasing spread of social media, customers have become more tech-savvy and discerning. They have a wide choice for what they want and are not fed with just anything. And hence the old method of targeting everyone with the same message isn’t working any more. There is a rise of highly personalised marketing which is mainly driven by technology and data. As a result, how marketers do their jobs – to increase the interest with a lead generation strategy and multiply the conversions have changed. It is the CRM for marketing campaigns that have helped these marketers stay on top of the game. Your sales team can also leverage many advantages by bringing sales and marketing together with integration of Quiddity CRM with marketing automation tool such as Mailchimp. Such an integration allows users to manage contacts, campaign list, email delivery, take account of bounce email and more.
Let’s take a look at how Quiddity CRM for marketing campaigns along with Mailchimp can help you create and improve your marketing strategy in certain key areas:
Effective Segmenting
As it is said those who can predict win rather than those who react. This is very much true for the salespersons as they need to be able to adapt to the latest trends. Segmenting your audience is, therefore, a critical part of any marketing campaign and this is how you can ensure that the handpicked members of your audience would be more receptive to what you are selling. Marketers not only want to segregate the data based on customer’s industry, jobs or age but also based on recent activities, responses, likes and dislikes, social media activity, emails opened or replied and more. Hence the best CRM for marketing campaigns should begin with segmentation for the desired results.
Focused Targeting
With a CRM like Quiddity, marketers can easily sift through all the customer data and contacts and potentially target profitable customers. CRM for marketing campaigns also contains information on customer preferences and behaviour which allows you to take informed actions that not only improve customer satisfaction but also improve the prospect’s awareness.
Customised Content
Once you have the segmented list from the database it is time to create personalised emails. CRM for marketing campaigns can help you create interactive emails with individualised messages. Quiddity CRM system also allows you to address your potential customers with their names and provides information on whether you are addressing a man/ woman or ordinary salesperson or top manager. Based on this information you can tailor your content and grab the customer’s attention. And the benefit of such personalised content is huge and more likely to gain you an improved response, increased revenue and stronger brand perception. In this way, CRM for marketing campaigns enables experts to focus on the customers and not just the product.
Recycle the Templates
Wouldn’t it save your time and efforts if you had a tool that can be used again and again instead of starting from scratch every time? With CRM for marketing campaigns, you can analyse whether your campaign was successful and yielded the required results. This takes out the opinions and guesswork and helps you focus only on the campaigns that perform well. And once you have obtained the best performing campaigns you can recycle the same or similar templates for new audiences and contacts. This leads to the lead conversions going up and marketing costs going down. Who doesn’t want that?
Detailed Insights
If you are using a CRM for marketing campaigns, then you might as well use it to track the progress of those campaigns. Analytics provided by CRM for marketing campaigns is easy to understand and visually appealing that grasp your attention. Even if you have a major campaign or multiple campaigns running at a time, your software can handle it. From web analytics to analyses you can also obtain detailed reports and compare your campaigns to measure the ROI; Quiddity provides you with a comprehensive picture.
Concluding Thoughts
With CRM for marketing campaigns, you can engage with your customers and prospects on a more personal level and anticipate their wishes or surprise them with what they are interested in. And you can turn this into a two-way dialogue between customers and salesperson.
All in all, a CRM for marketing campaigns is not only able to provide you with a centralised database but also makes it easy for you to generate meaningful insights from this data and shape it into ideas to target the specific groups that are more likely to respond to your sales pitch.
Sign up for a 14-day free trial and we will show you how a CRM for marketing campaigns can help you strengthen your customer relationships.
When a potential deal is lost, it is easy to move on to the next one and hope for better results to come out this time.
However, a never look back approach to your marketing strategy means losing out on a lot of opportunities to improve.
The fact is that behind every such lost lead, lies a lot of insights that can be analysed. Was it just a bad lead or a sales tactic or the price? that resulted in the loss. It is important to know the ‘why’ behind every loss.
ENTER sales funnel process
A CRM sales funnel process allows you to reimagine the leads as they move from total unknown to a repeated customer, but all this is only neatly presented graphics if you do not have an effective sales funnel process and strategy in place.
Introduction to Sales Funnel Process
The steps that are involved in converting a prospect to a customer is what Sales Funnel Process is all about.
Imagine a funnel – the top part of the funnel is the widest from where all the prospects enter, and the bottom portion gets narrow representing a few prospects that can now become a paying customer.
The sales funnel comprises of fiery stages which include Awareness, Interest, Desire and Action (AIDA).
At Quiddity , we have divided the sales funnel process into different stages that can also be customised to fit the needs of your business.
Regardless of what your sales funnel process looks like, only a well-managed sales funnel process will ensure that a maximum number of prospects make it to the bottom of the funnel.
According to the Harvard Business Review, a good sales funnel process and management strategy involves
Knowing Your Audience
As you wouldn’t ask someone who says hi on the street to marry you, similarly you shouldn’t ask your prospects who are casually checking your website to buy something.
But you also do not want to lose their interest.
At such an early stage in their journey, the prospect usually is looking for a solution for specific problems. They need a trusted source who can resolve their problem.
Hence it is ideal to let them get to know you a bit.
Sharing engaging content across your company’s social media handle and blog is a great way to do this.
Some of the methods that your sales teams can use to get the prospects to enter the funnel could be blogging, cold calls, traditional advertising, social media posting, paid search and more.
Understanding your audience at this stage is crucial so tailoring the sales funnel process and marketing strategy to match the needs of your target audience is necessary.
Grab the Attention of Your Prospect
Now once the customer has got their attention and they are considering whether your services or products would benefit them then you need to form a relationship with them.
And the best way to do that would be to offer value in exchange for their contact details like downloadable information in the form of a guide or white paper or eBook.
Other useful content that prospects might be interested to hand over their contact details for could be: Case studies, product comparisons or in-depth blog posts.
Once you have the contact details, you can send them more tailored content and free trials. Building such a rapport with the prospect will help you in building trust for the next steps in the sales funnel process.
You can measure your success at this stage by keeping track of the engagement, inbound calls, retention rate and conversations with the prospects.
Provide a Clear Path to Purchase
At this stage in the process, the potential customer usually likes what they see and hence now would be a good time to present them with positive feedback and reviews from the past, mention guarantee or offer them free shipping or a free trial. The lead is still in the discovering stage where they try to know more about your solutions and products and the benefits of working with you. They proceed to the next stage in the sales funnel process only if they are satisfied at this stage.
Turn Prospects into Paying Customer
At this stage, the prospect thinks of deciding to make use of this opportunity to get in touch with them. Start actively talking about your services and the custom solution you can provide to this customer and make them a paying regular customer for your business. At such a bottom part of the funnel, effective content in terms of case studies, product video or competitor battle card will help them in making a better purchase decision.
Discover New Ways of Converting Your Leads to Customers with an Effective Sales Funnel Process from Quiddity
CRM isn’t just about the tools and features; it is more about the sales funnel process. Likewise, you also need to know how to utilise your CRM competently to serve your business. As a CRM provider, we know this and understand what features your small business needs. Eventually, customer relationship management is all about making your sales funnel process better.
Quiddity comes with an intelligent sales tool that allows business owners to automate their important routine tasks. This CRM can also give you hints of how sales representatives handle opportunities at every stage of the sales funnel process.
Curious to know more about Quiddity and its sales funnel process? then get in touch with our team at sales@quiddityapp.com.au or register for a 14-day free trial.